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Based on moz check domain authority’s algorithm, this rating reflects the website’s general authority and potential rating in search engine results. The results of the testing are used to prioritize and remediate vulnerabilities leading to ultimately improving the general security posture of the system. Keyword search outcomes are displayed in a helpful visual format and they are categorized primarily based on the search string. However, if you happen to plan on utilizing this for in-depth keyword analysis, then it’s a good idea to go for the Pro plan which additionally includes useful features like search listening. It provides you a wealth of metrics that can assist you analyze different keywords, together with the fundamentals (search volume, competitors, and so on.) in addition to advanced information points just like the KEI (keyword effectiveness index), search tendencies, impressions, and common Google place. In addition to the usual stuff (like search quantity), it also provides you a breakdown of the competitors on page one and tells you how many individuals actually click on pages in the results.

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