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A supply-side platform (SSP) helps publishers translate ad metrics into monetization improvements. Through unifying impression-level data, real-time auction intelligence, and monetization trend lines, teams can tune price floors, header bidding setups, and viewability. Machine learning–driven analysis surface bid-volume distributions, the effects of latency, and premium audience segments to maximize yield across formats in 2025. https://positiverateaviationstore.com/ssp/