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Methodology: To bear this study, a sight was intentional and distributed to a diverse radical of individuals crossways dissimilar demographics. Participants were asked close to their experiences with soda pop ads, including how oft they encountered them, their attitudes towards these ads, and whether they were more than or to a lesser extent belike to operate with brands that secondhand soda pop ads in their merchandising campaigns. The review as well included questions roughly the participants' online shopping habits, cyberspace utilization patterns, and boilersuit perceptions of online advertizement.