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To get featured on Google News start by ensuring your website meets Google’s core criteria for news publishers. Post timely, original reporting on a consistent basis. Google News prioritizes timely reporting, so articles should be current and relevant to ongoing events. Don’t recycle archived material or overly promotional material. Avoid marketing-heavy copy.

Use clear, descriptive headlines that accurately reflect the story. Skip exaggerated or manipulative phrasing. Your headlines should include key details such as who, what, when, and where. The first paragraph of your article should summarize the most important facts in a concise way, following journalistic best practices.

Structure your content with proper HTML tags. The primary heading must be an h1 tag, h2 for subheadings, and include your publication name and date clearly on the page. Google News relies on structured data to understand your content, so embed Article schema in JSON-LD format. This helps Google identify your article as news and extract key details like the writer, publication time, and title.

Make sure your site is technically sound. Fast loading times, 横浜市のSEO対策会社 mobile responsiveness, and clean navigation are essential. Google News indexes pages that are easy to crawl, so skip complex front-end frameworks that hinder indexing or blocked robots.txt directives that prevent access to your news articles.

Submit your site to Google News through the Publisher Center. Confirm site ownership with precise publisher details. Regularly update your profile and ensure your publication’s niches and editorial focus reflect your content accurately.

Avoid content that violates Google’s policies, such as misinformation, hate speech, or deceptive practices. Maintain truthful reporting and accountability. Attribute information to reliable references and issue timely corrections.

Finally, monitor your performance using the Publisher Center’s reporting tools. Track which stories perform well and adapt your reporting strategy. Stay consistent with your publishing schedule and focus on hyperlocal stories or specialized subjects where you can offer distinct perspective. Over time, strong signals of reliability and timeliness will improve your chances of appearing in Google News results.