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Websites with stale content do not provide any useful info to users. Algorithms are constructed to favour websites with fresh content. When search engine crawl web site first of all it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are much more things that it's best SEO to learn about Seo and web design. Gossip Web Design is an online design company in Australia that helps business homeowners and entrepreneurs construct their dream web site. Optimising your website for a key phrase is crucial to inform search engines like google of your website's relevance to a search term. The major search engines don’t very like JavaScript (or Flash or FRAMES) - so minimize its use. Use high-high quality, excessive-distinction photos which have a 16:9 side ratio. Let the search engine know what the photographs are all about. The photographs can't be left clean.