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A Content Marketing Funnel Explained

A content marketing funnel can assist potential customers to learn about your brand, find solutions to their issues, and feel confident about buying from you. Content is better suited to each stage of the funnel.

Checklists, videos and infographics are effective at getting attention, creating leads and keeping readers involved. Guides and templates that are gated do very well at this point.

Awareness

At this stage, consumers are aware that your brand exists. They are also aware of the solutions you provide. This is where the content is created to educate and inform potential customers about the issues your solution solves and also the differences from competitors.

To determine the gaps in your content for this stage, consider the types of keywords your audience uses to browse on the internet. You can use keyword research to determine what is content in marketing terms your target audience is using when searching online. This will assist you in determining whether your product or service is needed. This information can be used to develop an editorial calendar and figure out the content pieces that will be targeted at those specific terms.

Additionally producing content for this stage of the funnel helps to build brand loyalty with your customers. If your customers are more informed about your brand, they'll have more faith in your ability to solve their issues. This will result in higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-planned content strategy can also aid in closing the gap in conversion at this stage. For example, if you discover that the majority of your content is aimed at educating, but not enough of it is influencing buyers towards a purchase decision, you could increase your advertising budget to focus on middle-funnel keywords.

Another way to boost the bottom-of-the-funnel sales conversion is by using social media. Social media platforms such as Twitter and Facebook let you interact with your customers directly, giving you the opportunity to show your commitment to customer service. This could range from posting positive reviews on Twitter to promoting special offers.

You can also make use of existing content to push buyers into the bottom-of-funnel, such as blog posts or case studies. For instance, if you write a blog post on how your product is superior than the competition's then you can post it on social media and encourage readers to sign up to your mailing list for more details. You can also encourage conversions in this stage by asking users to include your name on their social media posts after they have used your product. This will encourage other people to do the same, and help spread the word about the brand.

Inquiry

A well-planned content strategy should include a variety of content marketing b2b types that capture consumers at each stage of the funnel. For instance the brand awareness campaigns could contain ads but they should also feature blog posts and infographics which address common concerns and objections. The content can then be distributed via social media and email to drive organic traffic.

As consumers move through the process of considering and begin to look for specific features in a product that will help them make an informed purchase decision. Frequently asked questions (FAQ) pages are a great content type for this phase. Use tools for keyword research such as Ubersuggest or search for popular hashtags in your industry to find questions that your readers ask. Then, craft answers to these questions and include them in your content funnel map.

At this point it is crucial to present an unambiguous value proposition that shows potential customers what your product or service will solve their issue and make them more money. The content should also emphasize your brand's uniqueness when compared to your competition.

This is a relatively easy step to measure, as consumers are making a decision whether they want to buy. To determine whether you're getting it done, look for indicators like conversion rates or the number of payments made and click-through rates.

As consumers reach the advocacy stage, your brand becomes increasingly important to them. They will share your content with friends because they are so passionate about it. This is a powerful way to grow your audience. You'll need to develop content that encourages people to share it instead of simply focusing on engagement metrics. You might want to consider using a tool such as Sprout Social to track the social media content marketing shares that result from your content marketing efforts. This will give you a clear image of your impact.

Decision

At the point of making a decision consumers are seeking content that confirms the purchase and explains how to utilize the product. At this point, they need to know that your product will resolve their problem and will make their investment worthwhile. Quality content marketing what is is essential at this point, including product guides, case studies, videos and customer success stories. Customers also want to be in a position to ask questions and get answers from your support team. It is a great way to delight your customers and inspire them to by sharing their experiences.

At this stage, you're hoping that the customer will become a brand advocate and promote your product to their colleagues and friends. To turn these advocates into raving fans you'll be required to provide them with valuable content that can help them make the most of your product or service. You can accomplish this by creating personalized newsletters, tutorial videos free trial offers, and loyalty programs.

It's time to begin focusing on retention after your audience has changed from leads to paying customers. The traditional funnel for content marketing models tend to see revenue as the end of the journey, however it's crucial to keep in mind that consumers continue to interact with brands even after they have completed a purchase. This is why it's essential to redefine the funnel as a loop model rather than a static structure that concludes with revenue.

The standard funnels for content marketing are helpful in planning your strategy, but they do not consider the complexity of the buyer's journey. Instead thinking of the funnel in loops will help you create a more holistic and effective content marketing strategy. By planning for every stage of the journey, you'll be able to create content that will engage your audience and drive conversions. You can then utilize the data from conversions to optimize and test your strategy. Are you ready to see how this strategy can benefit your business? Contact us today to request a free Content marketing playbook!

Retention

A content marketing funnel is a valuable tool that helps brands develop their strategy, execute it, and measure its effectiveness. It will also help them determine the areas where they are lacking in their approach. For example, if a brand has a large amount of content geared toward awareness and interest, but only a few pieces targeted towards the middle of the funnel, they should be focusing on creating content for this stage.

One of the best ways to gauge how on-target your content is to utilize tools such as Ahrefs to look at the average time on the page and bounce rate of each piece. The higher these numbers are, the better performing your content.

It is essential to keep up-to-date the content you write to be at the top of your funnel. This will ensure that your audience stays interested and engaged in your brand and its products or services. This can be accomplished by creating content that is focused on keywords, addresses questions your audience is likely to search for, and provides the most the latest information regarding your business or product.

As your audience enters the MOFU stage, they'll be looking for more detailed information about your product or service, as well as ways to solve their issues. At this stage it is crucial to establish trust by offering honest reviews and demonstrating value.

In the final phase of your content marketing funnel your customers will decide whether they want to purchase. This is typically accomplished through restricted content that requires an email address or other form of registration in order to access. The purpose of this content is to transform the engagement and awareness you've built at the top of your content marketing consultant marketing funnel into leads that are qualified for your sales team to follow up on.

You can still influence the journeys of your customers through your brand, even though your support and sales teams are the primary ones responsible for customer retention. Create content that will delight your customers throughout the entire process of content marketing. This can include helpful resources, behind-the-scenes information and special offers that only your audience will have access to. If you can create a sense of trust among your audience they'll become authentic advocates for your brand and aid in reducing the time it takes to sell your product.