FTC to Host Workshop On Cross-Device Tracking Nov. 16 > 자유게시판

• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

The Federal Trade Commission will host a workshop on Nov. 16, 2015, to examine the privacy points around the tracking of consumers’ actions across their totally different devices for promoting and marketing functions. The event, which is able to happen in Washington, D.C. FTC’s Constitution Center workplaces, will discover the practice generally known as "cross-system tracking." As consumers use an increasingly diverse array of devices, from sensible phones to tablets to wearable gadgets, they work together with platforms, purposes, software program and publishers in ways that were impossible to conceive even only a few years in the past. "More shoppers are connecting with the web in different ways, and trade has responded by coming up with additional tools to trace their behavior," said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. Using a number of units creates a problem for corporations that want to succeed in these consumers with relevant promoting. The standard technique of using cookies to trace consumers’ on-line activities are proving to be much less effective.

A cookie may not present a complete picture of a consumer who uses different internet browsers at dwelling, wallet locator at work and on their cell machine, wallet locator for instance. Industry has adopted completely different approaches to deal with this issue, from simply having customers log in to be able to make use of a site or service from a special device, to methods that rely on numerous characteristics about a consumer to match their behavior from one machine to another - often with out the consumers’ awareness or control. The FTC’s workshop seeks to handle a number of questions in regards to the potential benefits to shoppers of efficient cross-device monitoring, in addition to to look at the potential privacy and security dangers. The employees of the Federal Trade Commission is looking for public touch upon the following questions in advance of the workshop to tell the staff’s examination of those points at the upcoming workshop. What are the different types of cross-device tracking, how do they work, and what are they used for?

What types of data and advantages do corporations gain from utilizing these applied sciences? What benefits do consumers derive from the use of these applied sciences? What are the privacy and safety dangers related to the use of these technologies? How can companies make their tracking extra transparent and provides consumers greater management over it? Do current industry self-regulatory applications apply to different cross system monitoring methods? Comments will likely be accepted prior to the event till Oct. 16, 2015, Tagsley smart tracker and the comment period can be held open for post-workshop comments till Dec. 16, 2015. Comments may be submitted online. The workshop will likely be held within the FTC’s Constitution Center offices within the A, B and C conference rooms situated at four hundred seventh Street, SW, Washington, DC. The workshop is free and open to the general public. The Federal Trade Commission works for shoppers to forestall fraudulent, misleading, and unfair business practices and to provide information to help spot, cease, and avoid them.