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Account Based Content Marketing for Professional Services

Your marketing department and digital agency can focus their efforts on a particular set of clients or accounts that have account-based content marketing. This lets you create hyper-personalized specific content that speaks directly to their issues and explain how your product will solve them.

ABM content that is successful must provide the right information to every stakeholder in the buyer center at the right time. This requires identifying the different individuals and their needs at various stages of their journey.

Targeting specific accounts

Contrary to traditional content strategies that are designed to draw strangers into leads with broad marketing strategy content campaigns, account-based content marketing is focused on interacting with specific accounts in a highly customized way. Marketers can create and present relevant content by understanding the key decision makers within each account, their pain points and goals. This results in a more productive dialogue with customers and prospects and ultimately results in greater business outcomes.