The Telegram Business Model
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One of the most notable features of Telegram is its premium tier, known as Telegram Plus. Introduced in 2022, this paid subscription service offers users exclusive features not available to the standard version, such as expanded storage, more media upload size, exclusive stickers, and priority customer support. For a monthly fee of $3.99, users can enjoy these premium benefits while also supporting the development of the app.
Furthermore, Telegram makes money from specific advertising. While its ad policy may seem conservative, the company allows businesses and organizations to send sponsored messages and stickers to their subscribers, promoting their products and services. This model benefits both the businesses looking to increase brand awareness and Telegram, which can earn revenue from these advertising messages.
In addition to these revenue streams, Telegram has also been reported to offer premium features to organizations through its so-called 'Business Telegram' platform. This service enables companies to integrate the app into their workflow, using features such as customer support. While the pricing model for this service is not disclosed, it is evident that Telegram is targeting large-scale customers and enterprises willing to pay for enhanced functionality.
Another way Telegram makes money is by offering its services to individuals and businesses through its Application Programming Interface (API). Developers can create custom applications and interactions using Telegram's API, which can be licensed for a yearly fee. This model has proven to be successful, particularly among big organizations and businesses with complex processes.
It is worth noting that Telegram remains a largely freemium service, where the majority of users do not pay for any services. However, the revenue generated from its various revenue strategies indicates that the company is financially sound, and its user base continues to increase steadily. With its unique set of capabilities and targeted approach to marketing, Telegram has managed to create its own niche in the competitive messaging app market.
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